Creating a Mood board will help you Visualize what your brand's Identity will look like. You want to incorporate your brand's Color Palette your color palette will set the mood. As well as the type of fonts your brand uses plays a role in your branding Fonts set the style of your business, not every Font has the same characteristics keep that in mind. Doing these steps will allow you to set guidelines for how your brand is being presented to help keep consistency throughout your branding.
Here are some key points to consider when getting your logo designed for your business.
- Ask yourself what kind of logo style you are looking for there are a lot of different kinds of logos.
Logo Styles
Brand Marks Are Logos that are made up of a Graphic symbol or icon, that usually represents a real-world object.
Abstract Logo Marks These Logos consist of a symbol but one that is tailored to be made for you. This type of logo doesn't have to actually represent any real-life objects.
Abstract Logo Marks These Logos consist of a symbol but one that is tailored to be made for you. This type of logo doesn't have to actually represent any real-life objects.
Mascots Logo are essentially images of a character or person representing your brand's visuals.
Combination Marks consist of a combination of Letter forms & Imagery incorporated into your logo design.
Emblem Logos Typically in this style of logo you will find commonly that there will be a letterform either directly in the middle of the emblem shape or around the emblem.
Word Mark Logos are strong Letterforms being used as their primary Logo For example Uber Just uses a Letter form for their primary Logo.
Letter Marks Are essentially typography-based logos with some characteristics changed in the typography. For example, Louis Vuitton has LV as an acronym of their name for their logo.
Word Mark Logos are strong Letterforms being used as their primary Logo For example Uber Just uses a Letter form for their primary Logo.
Letter Marks Are essentially typography-based logos with some characteristics changed in the typography. For example, Louis Vuitton has LV as an acronym of their name for their logo.
Another Key point to think about is you want different Variations of your logo because this will help your brand be more versatile. One logo Variation will not be good for every application or appropriate. For example, if you were trying to set up your business Social media account you would want to choose Logo variation #1 because it would best fit the profile picture format. Sure you can Put logo variation #2 in a profile picture But it visually would be harder to see your brand's Logo. So you see how important it is to have different Logo variations that will help brand your business in the long run.
After you, Establish the Logotype you're looking for you want to strategically think about the color choice of your brand's vision. For example, if you're starting a Jewelry business you would want to incorporate Blacks, Whites, Silvers, Golds, etc... To help convey exclusive, Expensive, Luxury, Clean, and Shiny It all depends on your brand's mission. Also, think about what kind of audience are you trying to attract for your business are you looking for a person who works 9:00 AM to 5:00 PM or are you trying to attract small business owners?
What I like to do for all of my clients is I like to provide a mockup with their logo that revolves around their industry & marketing materials there most likely going to be using their logo on So they can get a visual of what their brand will look like on real-life applications.